Brand strategy & creative direction · Paris

Kielo Lientola

I find what creative and luxury houses are missing, and grow them with what they already have.

PositioningCRM & B2BBrand & IPEditorialCreative direction
90/mo
peak orders a month · Miss Merveille, organic
30+
counterfeiters removed in 7+ countries, in-house
78K→96.6K
Instagram followers · Atelier Février
350+
client & trade relationships managed

Selected projects · at a glance

01 — Profile

The practice, in brief

Currently at Atelier Février, and open to new challenges, big or small.

At Atelier Février, a Paris house of hand-knotted rugs, I was promoted from intern to lead brand protection and IP, and I run digital marketing and CRM across 350+ client and trade relationships. Alongside it, I take on select independent commissions for non-competing creative and luxury houses.

My work starts from what a brand already has. I find the gap or the blind spot, build the positioning, CRM and distribution to act on it, and carry it through to the creative: the shoots, the editorial, the site. I'm also studying law, so protecting a brand's creative integrity is part of the strategy from the start, not an afterthought.

Based
Paris, France
Focus
Positioning · CRM & B2B · Brand & IP · Editorial & creative direction
Sectors
Luxury craft, fashion & interiors
Languages
English & Finnish (fluent) · French (good) · Swedish (basic)
Outside work
Nordic community evenings in Paris · Amana · Substack · Law studies
02 — Personally

My name is Kielo.

It's Finnish for lily of the valley. I've lived in Egypt, Saudi Arabia, Finland and now Paris, and the life goal is a few years in New York. I'm fluent in English and Finnish, speak pretty good French and a little Swedish, and I'm rarely short of an idea.

My business degree is from Helsinki, and I'm now studying law: an LLB I'll finish in February 2029, plus IP training with WIPO, because protecting creative work matters as much as selling it.

Most of what I know about brands, though, I learned by building one. I founded Miss Merveille, found the suppliers, cast the models and shot every campaign myself, and the first drop sold out on Instagram.

What I care about is the work behind beautiful things, and the people who make it, who are rarely paid enough, credited or asked. Where I can, I like to bring my passions and my values together, and Amana is one of the ways I do that.

Creativity, craftsmanship and culture, over speed and low cost.

Outside work, I host evenings for Nordic women in Paris and write on Substack. Otherwise I'm at the gym, studying, going out, trying new restaurants, seeing galleries or travelling. Somewhere in between: print books, rap, basketball, make-up and vintage bags, in sneakers or heels depending on the day.

Kielo walking past a lit shop window at night, in silhouette Kielo by the Eiffel Tower at night, in a black leather jacket Kielo in a white headscarf and brown coat beside iron railings Kielo in a museum gallery of paintings and marble sculptures Kielo on a zebra-print sofa, looking at her phone
Lately

Industries I know from the inside

Where I've done the work myself, not just read about it.

  1. 01

    Luxury interiors & rugs

    My day job at Atelier Février, with 350+ client and trade relationships worldwide.

  2. 02

    Luxury menswear

    Six months selling to high-net-worth clients at Pal Zileri in Paris, and an audit of the brand from the inside.

  3. 03

    Direct-to-consumer fashion

    Founded and ran Miss Merveille for two years: product, suppliers, logistics, sales across the EU, every shoot.

  4. 04

    Modest fashion

    Miss Merveille, my own label for Gen Z; 3LINEZ, an abaya brand in Saudi Arabia; The Abaya Archives, second-hand abayas from the MENA region; and Amana, my magazine and platform in development.

  5. 05

    Creative production

    My own Miss Merveille campaigns, from casting to the final shot, and strategy work for Lucky & Hossam, a video studio in Riyadh.

  6. 06

    Hospitality & events

    Two sold-out evenings at Café Fika in Paris, from the idea to the night itself.

  7. 07

    Publishing & editorial

    Poésie sous pied, Atelier Février's ten-year book, plus newsletters, Substack and writing for luxury, fashion and lifestyle clients.

  8. 08

    Brand protection & IP

    Anti-counterfeiting at Atelier Février, with 30+ counterfeiters removed in 7+ countries, and a law degree under way.

MarketsFrance · Finland & the EU · Saudi Arabia & the GCC · Korea & Southeast Asia

03 — Atelier Février

Atelier Février — the full remit

My current role. Promoted from intern to Legal Affairs & Brand Strategy Associate in January 2026, I lead the house's brand protection and IP, run digital marketing and CRM, and manage 350+ client and trade relationships across the seven areas below.

Website · SEO · client enquiry
Launching soon

A new site that keeps the quiet-gallery feel and makes the house findable

Led the redevelopment of the site; the new version is built and launching soon. It keeps the house's gallery-first character, with no hard selling, and adds what the old site lacked: on-page SEO with a schema layer, a content and keyword plan, and an enquiry flow that captures the full brief and hands every serious enquiry to the studio. The “Chaya” product page shows the before and after:

What changed, before → after
  • A responsive, editorial product page: a proper mobile layout with breadcrumb, spec sheet and colourways, instead of clipped, centred text.
  • A real enquiry flow: serious buyers go straight into a conversation with the studio, not a bare “info +” link.
  • On-page SEO and a schema layer, so the few people searching the niche find it.
  • Hardened security, and clean price-on-request positioning within the collection.
Brand & IP protection

30+ counterfeiters removed across 7+ countries, without external counsel

Built and run the house's anti-counterfeiting process end to end, for designs that get copied across markets: online investigation, evidence preparation, copyright registration and Fidealis deposits, cease-and-desist letters in several languages, and cross-border litigation strategy. All of it in-house.

Publishing & editorial
Book in production

A ten-year book that earns trust instead of buying it

Built the house's publishing plan around trust rather than advertising. At its centre is Poésie sous pied, a coffee-table book marking ten years of Atelier Février, made as a limited gift for high-net-worth clients. The plan adds a seasonal magazine and an editorial newsletter to keep clients close between commissions.

Placeholder: Assouline's The Impossible Collection of Design, a yellow clamshell luxury book
Placeholder for format only: Assouline's The Impossible Collection of Design, the kind of luxury tome Poésie sous pied sits beside. The edition's own cover and interior remain confidential.
Social & paid media

Instagram grown from 78K to 96.6K by targeting buyers, not reach

Redirected Meta advertising to high-net-worth and design audiences and markets instead of raw reach, turned around underperforming ad spend, and A/B-tested captions on collaboration content.

Market entry & partnerships

Three doors opened in Korea and Southeast Asia through outreach

Researched entry into Southeast Asia (regulation, positioning, artistic collaborations, retail reach and outreach), building on an earlier framework for Tokyo and Seoul that weighed designer and architect partnerships against retail and showroom routes on market size, positioning and risk.

Then ran the outreach for the Korea and Southeast Asia expansion. It placed Atelier Février in a gallery, a collector's house and a design-week booth.

Campaigns & CRM

Paris Design Week launch content, and a plan to win back GCC leads

Led launch content for Paris Design Week around the new collection's references to Parisian landmarks, Haussmann architecture and French Surrealism, presenting Paris and Kathmandu as equal homes of the atelier. Built a CRM plan to re-engage hospitality and real-estate leads in the GCC who had passed on the hand-tufted line.

Atelier Février newsletter
Atelier Février newsletter
Atelier Février newsletter
Atelier Février newsletter
Atelier Février newsletter
Atelier Février — newsletter & campaign emails, incl. the “Ten Years” series
Sustainability
Plan

A shipping plan to cut CO₂ by 30%, with the cost shared 50/50

Calculated the house's emissions from its shipping data and found air freight to be the single biggest source of CO₂. The plan replaces direct and layover air routes with air–sea or air–road combinations, accepts longer delivery times in exchange, and offsets on top: a 30% cut in CO₂ plus a further 20% offset, with the extra cost split 50/50 between client and house.

04 — Selected Work

Selected work

Five projects in depth, each labelled for what it is: delivered work, a prototype or a self-initiated case study.

01
Independent audit · brand strategy
Case study

Pal Zileri — the potential left on the table

The situation

Six months as a Luxury Sales Associate on Pal Zileri's Paris floor showed gaps that never reach a report: a store that sold product but not the brand, customer data left with the retailers, and a provenance story customers questioned at the till. Afterwards I audited the brand independently to put numbers on what the floor already knew.

The findings

First, owned channels barely work: email brings 0.06% of web traffic, against a luxury average of about 2% (SimilarWeb, benchmarked against Canali, Corneliani, Boglioli and Isaia, with Zegna as the category leader). Second, the customer belongs to the retailer: concession sales send customer data to Harrods and Printemps, not to Pal Zileri. Third, the brand is weakest where it sells most: the Middle East is 30% of sales, yet Pal Zileri has 2.72% of Saudi peer traffic against Zegna's 64.38%.

What I proposed

None of it needs a new product or a bigger budget, only a rethink of how the existing budget is used. Reposition honestly as Italian by design, global in craft; take the client relationship back with a compliant CRM; redirect PR from Italian fashion press to GQ-tier titles in English and Arabic; and build owned editorial: a newsletter, long-form site content and a brand publication for the VIP lounges where competitors already sit.

Where it stands

Written up as a proposal: a scoped Brand Editorial Consultant pilot, with an 11-slide deck, a full case study and a defined service offer.

The full case study pal zileri — case studyOpen ↗ Pal Zileri case study: They make the sale. The retailer keeps the customer.
Open the full audit — data & argument
136.9K
monthly visits
0.06%
from email · luxury avg ≈2%
30%
of sales · Middle East
73%
traffic on mobile
Monthly website visits · SimilarWeb
Zegna2.05M
Canali~2.0M
Corneliani250K
Pal Zileri136.9K
Instagram followers
Canali294K
Corneliani141K
Pal Zileri109K
Isaia107K

Method. Six months inside the brand, then an independent audit: SimilarWeb traffic benchmarked against Canali, Corneliani, Boglioli and Isaia, with Zegna as the category leader.

Geography. The Middle East is 30% of sales, yet Pal Zileri holds 2.72% of Saudi peer-group traffic against Zegna's 64.38%; in the US, 4.99% against Corneliani's 10.57% at a comparable tier and revenue scale.

What the floor showed. Concession sales route customer data to Harrods and Printemps, not Pal Zileri; customers questioned the provenance story in front of me more than once; PR aimed at Italian fashion press that the UK and Middle-East clientele don't read; and, unlike Canali, Zegna and Isaia, no brand publication in the VIP lounges.

The proposal. Take the client relationship back (compliant CRM opt-in, the alteration service as a re-entry point, scannable concession cards routing to DTC); reposition honestly as Italian by design, global in craft; redirect PR to GQ-tier titles in English and Arabic; and anchor it in owned editorial: a newsletter, long-form site content for SEO/AEO authority, and a brand publication, with the Sartorialist collaboration strong enough to anchor issue one. Scoped as a Brand Editorial Consultant pilot.

Read the full case study
02
Own brand · Gen Z modest fashion
Delivered

Miss Merveille — a sold-out first drop and 90 orders a month, with zero ad spend

The situation

Young Muslim women in Finland, many of them second-generation immigrants, had almost no affordable modest fashion made for them: the choice was global fast fashion like Shein. I built a brand for that gap from nothing, with no outside team and no existing customers.

What I did

Ran Miss Merveille Helsinki end to end for two years: product strategy, supplier and third-party logistics partnerships across Europe, EU-wide sales operations, and all content. I sourced, cast and shot every campaign, created the product imagery and ran the social channels.

The impact

The first collection, in June 2024, sold out through Instagram immediately. At its peak the brand took 90 orders a month, all from organic social, with no paid acquisition.

What came next

In June 2025 I introduced The Abaya Archives, a curated collection of second-hand abayas sourced from the MENA region, for a more sustainable modest-fashion culture.

Miss Merveille Helsinki
Drop 01 · June 2024 · sold out
The Abaya Archives · June 2025
Campaign archive, 2024–2025
Posts
Miss Merveille, first drop, June 2024 (pinned) Poster: Introducing The Abaya Archives by Miss Merveille Helsinki, June 2025 — a curated collection of second-hand abayas sourced from the MENA region, for a more sustainable modest-fashion culture Miss Merveille campaign photo 3 of 37 Miss Merveille campaign photo 4 of 37 Miss Merveille campaign photo 5 of 37 Miss Merveille campaign photo 6 of 37 Miss Merveille campaign photo 7 of 37 Miss Merveille campaign photo 8 of 37 Miss Merveille campaign photo 9 of 37 Miss Merveille campaign photo 10 of 37 Miss Merveille campaign photo 11 of 37 Miss Merveille campaign photo 12 of 37 Miss Merveille campaign photo 13 of 37 Miss Merveille campaign photo 14 of 37 Miss Merveille campaign photo 15 of 37 Miss Merveille campaign photo 16 of 37 Miss Merveille campaign photo 17 of 37 Miss Merveille campaign photo 18 of 37 Miss Merveille campaign photo 19 of 37 Miss Merveille campaign photo 20 of 37 Miss Merveille campaign photo 21 of 37 Miss Merveille campaign photo 22 of 37 Miss Merveille campaign photo 23 of 37 Miss Merveille campaign photo 24 of 37 Miss Merveille campaign photo 25 of 37 Miss Merveille campaign photo 26 of 37 Miss Merveille campaign photo 27 of 37 Miss Merveille campaign photo 28 of 37 Miss Merveille campaign photo 29 of 37 Miss Merveille campaign photo 30 of 37 Miss Merveille campaign photo 31 of 37 Miss Merveille campaign photo 32 of 37 Miss Merveille campaign photo 33 of 37 Miss Merveille campaign photo 34 of 37 Miss Merveille campaign photo 35 of 37 Miss Merveille campaign photo 36 of 37 Miss Merveille campaign photo 37 of 37
From the first drop in June 2024 to The Abaya Archives in June 2025, newest first, with the sold-out drop pinned. Sourced, cast and shot by me.
03
Self-initiated · brand & digital refresh
Case study

3LINEZ — turning pilgrim footfall into brand demand, with no added budget

The situation

3LINEZ is a Saudi abaya brand with branches in Jeddah, Makkah and Madinah. Customers rate it 4.2★ across 748 Google reviews and its TikTok out-engages every Saudi peer, yet 79% of its search traffic is people who already know the name.

The opportunity

19.5 million pilgrims and Umrah visitors came through its cities in 2025, and no competitor builds its brand on place. 3LINEZ can grow demand beyond local residents without changing its product, prices or budget.

What I proposed

A brand built on place: a bilingual site redesign shaped around how GCC shoppers buy (WhatsApp enquiry, Mada and STC Pay, products named instead of coded); local-creator affiliates instead of paid media; directed, phone-shot content; services for travellers, from an English store to ship-to-hotel and drops timed to Ramadan and Hajj; and a “3LINEZ Girls” community for repeat purchase.

Where it stands

Self-initiated and not commissioned by the brand: a full strategy document and a working redesign prototype.

Open the growth strategy — data & plan
79%
of search traffic is the brand name
4.2★
748 Google reviews · 3 branches
897
TikTok likes per video · top of Saudi peers
19.5M
pilgrims a year through its cities
TikTok likes per video · Saudi peers
3LINEZ897
Laftah511
Zahiyh152
Haraer120
Hawraa110
Median regular price · SAR
3LINEZSAR 170
HaraerSAR 285
LaftahSAR 296
ZahiyhSAR 345

On Saudi National Day the same peers dropped to SAR 190–196: the price 3LINEZ charges every day.

Problem. Great product, great clientele, too little reach. The three branches average 4.2★ across 748 Google reviews and the TikTok out-engages every Saudi peer, yet 79% of search traffic is people typing the name. The store ranks for no abaya searches, names its products by code and speaks only Arabic.

Change. The customers are already walking past: 19.5M pilgrims and Umrah performers came in 2025, and Madinah alone drew 21M visitors. Modest fashion is a US$400bn global category heading for US$444bn by 2029, and TikTok reaches 38.6M Saudi adults.

Opportunity. Peers compete on convenience, value or luxury; none builds its brand on place. 3LINEZ already has a branch at every stop of the pilgrim corridor, and already sells every day at the price peers reach only on sale.

Positioning. Own place, with no slogan. The brand signs off with its three cities and founding year, Jeddah · Makkah · Madinah — Est. 2021, in Arabic and English, as the redesign already does. No peer can claim it; the product and the price stay exactly the same.

The strategy — six moves, no added budget
  1. Fix the leaks first. A broken sitemap, code-named products, dead Google Maps listings, no instalments and a one-day refund window, all fixed in the first two weeks.
  2. Direction, not gear. Phone-shot, faceless and directed: golden-hour light, movement over stillness, the three cities as sets, and every abaya named instead of coded.
  3. Affiliates, not ads. 15–20 Hijazi micro-creators on commission codes; TikTok first, Snapchat for city stories.
  4. Build for the traveller. An English store and WhatsApp line, ship-to-hotel, a suitcase-sized gift box, concierge QR cards in Madinah and Makkah, drops timed to Ramadan and Hajj.
  5. Community & retention. The “3LINEZ Girls”: a WhatsApp Channel, a customer-fit wall, referral codes and early access to drops.
  6. Experience, not discounts. Hold the SAR 150–200 core, add a SAR 250–350 Hijaz capsule above it, switch on Tabby and Tamara, and move to 7-day returns.
Read the complete strategy document
04
Client project · business strategy & CRM
Prototype

Lucky & Hossam — designing a client pipeline for a Riyadh video studio

The situation

A small team of Riyadh-based videographers and editors had strong work but no structured way to find, qualify or manage clients: referrals only, no consistent outreach and no professional site to point prospects to.

What I did

Built a LinkedIn and B2B outreach strategy, a portfolio website, an enquiry channel and a CRM structure, designed to move the studio from referrals to a repeatable pipeline, from first contact to booked client.

Where it stands

A working prototype: the site, enquiry channel and CRM are built but not live yet.

The site prototype — Lucky & Hossam lucky & hossam — prototypeOpen ↗ Lucky & Hossam — studio site
05
Community & events
Delivered

Fika — two sold-out evenings that turned networking into a night out

The goal

Bring Swedish and Nordic women in Paris together in person, to meet, make friends and network rather than just follow each other online.

What I did

Conceived, promoted and hosted two themed, ticketed evenings at Café Fika, the Swedish Institute's café: a Christmas cookie-decorating night and a Galentine's wine-glass painting night. I owned the concept, poster, promotion, ticketing and the evening itself; one 20€ ticket covered the menu and the activity. Café Fika ran the food and service.

The impact

On a normal evening the café averages six guests at that hour. Both nights ran at full capacity and sold out, with excellent reviews.

Christmas Sip & Decorate poster — Café Fika Galentine's evening poster — Café Fika
Posters & clips from the nights — Café Fika, Paris
05 — Independent Work

Independent work

Projects I conceive and develop outside of client work.

Amana

A magazine. A platform. An alternative.

The market: modest fashion is a US$400bn industry, built largely on the work of women who are rarely paid enough, credited or asked.

The goal: change the narratives the fashion industry runs on, and the way money circulates through it.

The plan, in two halves: a magazine to change the narrative, starting with Issue 01, a 25-page draft on the rise and commercialisation of modest fashion; and a platform, Global Amana, to change where the money goes, giving visibility to independent, values-driven and women-led brands and steering spending toward craft and honesty rather than speed. Both are in development: the issue is drafted but not yet published or printed, and the platform is a working prototype.

The angle: built from a Muslim perspective, for the ummah and for anyone — regardless of faith — who shares the same underlying values: creativity, craftsmanship, and culture over speed and low cost.

I care about what protects a brand's creative integrity over the long run — not just the next quarter.
On the practice
06 — Law & IP

Law & IP

The other half of the practice: protecting what brands create. I'm studying for an LLB (Hons) and already run anti-counterfeiting in-house.

Writing sample · LLB (Hons) admissions task
July 2026

Urgenda v The Netherlands: the principle, not the percentage

An analysis of the Dutch case in which a climate foundation and 886 citizens made their government cut emissions by at least 25%: why the courts rejected the “small share” defence, how they respected the separation of powers, and whether the same duty of care could one day reach frontier AI risk.

Read the essay

In 2013 the Dutch climate foundation Urgenda, with 886 citizens, sued its own government. Urgenda argued the State knew climate change would seriously harm its people, yet had weakened its ambition from a planned 30% emissions cut to 14–17%, breaching the duty of care it owed them.

The Hague District Court agreed in June 2015, ordering a cut of at least 25% below 1990 levels by the end of 2020. The Court of Appeal upheld this in October 2018 on Articles 2 and 8 of the European Convention on Human Rights, the rights to life and to private and family life. The Supreme Court confirmed this on 20 December 2019.

The State argued that courts should not make climate policy, that the Dutch emissions share is tiny, that causation is uncertain, and that enough was already being done. The courts rejected each. The most influential holding, in my view, was that a state cannot deflect its share of the duty onto others, because “no reduction is negligible” (paras 5.7.8–5.7.9). I single this out because the small share argument has stalled climate politics for years. On separation of powers the line was careful: the court did not design policy but checked that the State met a legal minimum, leaving it free to choose the means.

The order was met: Statistics Netherlands confirmed 2020 emissions were 25.5% below 1990, helped by coal closures and Covid-19. Urgenda became the template for rights-based climate litigation in Germany, Ireland, France and at the European Court of Human Rights. The enduring outcome is the principle, not the percentage: where a state knows of a serious and foreseeable risk to life, human rights law obliges it to take reasonable measures against it.

I chose this case because it cuts through something political climate debate never resolves. Responsibility circulates endlessly between consumers, markets and states, and each can plausibly claim the problem, or the power to act, is not theirs alone. A court cannot be answered that way: it fixes the obligation on one party and asks only whether a legal minimum was met. That is litigation working as pressure where negotiation and parliamentary politics stall and lose valuable time.

The reasoning left me with a question. If a state must act on serious, foreseeable, scientifically evidenced risks to life, does that logic reach frontier AI, now widely described as posing catastrophic risk? Urgenda rested on settled scientific consensus and an agreed numerical benchmark. AI risk has neither yet, a limit of evidence rather than of principle. What other divisive future threats could it be applied to?

This was among my first attempts at researching a case in this field. I began broadly, briefing myself on the facts, then followed the case in sequence: why it was brought, what it was argued on, why the defences failed, what was ordered, and what followed. I worked from interviews and journalism through scientific sources to the judgments themselves, checking what I had read second-hand against what the courts actually said.

07 — Experience & skills

Experience & skills

What I do and where I've done it, then the record.

01

Brand strategy & positioning

An independent audit of the potential Pal Zileri left on the table, and a self-initiated growth strategy for 3LINEZ.

Pal Zileri ↓3LINEZ ↓
02

CRM & client relationships

350+ client and trade relationships at Atelier Février, and a site, enquiry flow and CRM pipeline built for Lucky & Hossam (prototype).

Atelier Février ↓Lucky & Hossam ↓
03

Brand protection & IP

Anti-counterfeiting end to end: 30+ counterfeiters removed in 7+ countries. Studying law (LLB) and IP with WIPO.

Atelier Février ↓Law & IP ↓
04

Creative direction & content

Sourced, cast and shot every Miss Merveille campaign. The first drop sold out on Instagram.

Miss Merveille ↓
05

Editorial & publishing

Poésie sous pied, Atelier Février's ten-year book, the house newsletters, Substack, and Amana's Issue 01 draft.

Atelier Février ↓Amana ↓
06

Digital, SEO & web

Led Atelier Février's site redevelopment (launching soon) with SEO, schema and a human-to-human enquiry flow, plus working prototypes for 3LINEZ and Lucky & Hossam.

Atelier Février ↓3LINEZ ↓
07

Market research & entry

A six-month insider audit of Pal Zileri, and outreach that opened a gallery, a collector's house and a design-week booth in Korea and Southeast Asia.

Pal Zileri ↓Atelier Février ↓
08

Paid & organic social

Atelier Février's Instagram from 78K to 96.6K with ads aimed at high-net-worth buyers; 90 orders a month at Miss Merveille, all organic.

Atelier Février ↓Miss Merveille ↓
09

Community & events

Two sold-out evenings for Nordic women in Paris, from the idea and the poster to the night itself.

Fika ↓

Experience

Legal Affairs & Brand Strategy Associate
Atelier Février
Jan 2026 — Present · Paris / Remote

Promoted from intern. Lead brand protection and IP enforcement, plus digital strategy, CRM and client relationships.

Luxury Sales Associate
Pal Zileri
Jul 2025 — Jan 2026 · Paris

High-net-worth client relationships in luxury menswear; independent competitor benchmarking audit.

Founder & Owner
Miss Merveille Helsinki
May 2023 — Jul 2025 · Helsinki & Paris

Direct-to-consumer e-commerce brand — see case study 02.

Content Strategist
Independent
May 2025 — Present

Research, writing and editing for luxury, fashion and lifestyle clients.

Customer Service Representative — Case Manager
Comdata
Jun 2022 — Dec 2022 · Gennevilliers

Education

Bachelor of Laws, LLB (Hons)
Arden University
In progress · remote/UK · graduating February 2029
Bachelor of Business Administration
Haaga-Helia University of Applied Sciences
Jan 2022 — Jul 2026 · Helsinki
General Course on Intellectual Property
WIPO Academy
2026 — Present
Tools & methods
Legal research (cross-jurisdictional) Case management Regulatory & compliance research Market & competitor research Salesforce & CRM Google Suite & Analytics Outreach & prospecting Consultative selling Market entry & expansion research Account management & retention AI-assisted research (Claude)
Languages
EnglishFluent
FinnishFluent
FrenchGood
SwedishBasic

Believe in something.
Even if it means sacrificing everything.

Nike · Dream Crazy, 2018